White-label and reseller program # Sell playback under your own brand Software houses, CDNs and platform vendors need playback to look like their own product, not a third-party embed. Rebuilding a multiplatform player with DRM, ads and analytics is a project most teams would rather not start. Bradmax is delivered white-label: your logo, your colours, your interface, and a partner API underneath. You sell it as part of your platform; we run the player and the escalation path behind it. ## What you can put your name on ### The video player One web-based player for web, mobile and Smart TV, rebranded with your logo and colours or a dedicated skin. Optional TV channel selector and series or episode navigation can be added. ### Real-time analytics Playback quality, errors and engagement, served as an iframe widget with predefined views and themed to match your interface. ### The player configurator An embeddable configurator your customers use to pick skin, colours and logos themselves, with analytics wired up automatically. ### Multi-DRM and ad insertion Widevine, PlayReady and FairPlay, plus client-side and server-side ad insertion, delivered by configuration rather than per-client engineering. ## White-label analytics, inside your own panel A player is only half of what a platform customer needs. They also want the numbers: what is being watched, where, on which devices, and how playback is holding up. Building that into your own product, chart by chart, is slow and expensive to maintain. So we deliver the analytics the same way we deliver the player, as a white-label component. We serve the whole page and its navigation, and you embed it in your panel with an iframe, exactly as you would embed a video. Your customers see your interface; the data is theirs. The analytics widget running inside a partner panel. Navigation and views are served by Bradmax and themed to match the partner interface. ## Views you can offer in your panel ### Dashboard The top-level view of playback health and audience for the selected period. ### Audience Who is watching, and how the audience changes over time. ### Geo Where viewers are, by country and region. ### Tech Devices, browsers, operating systems and platforms in use. ### Content Which content and streams are being watched, and for how long. ### Top content The most-watched items for the last month, week, day or hour. ### Heartbeat A real-time view of what is playing right now, and playback quality as it happens. ## A few days of integration, not a per-chart build Because the views are predefined and served from our platform, you don't build or maintain the charts and tables yourself. Integration is usually a few days of work, and we theme the views so they sit consistently inside your interface. That turns analytics into an easy add-on you can offer your own customers, alongside the player, under your brand. ## How the reseller model works You keep the customer relationship, the first line of support and the commercial terms with your clients. We provide the player, the partner API, the documentation and an escalation path to the engineers who build it. Because everything is delivered by configuration, onboarding a new customer doesn't add engineering work on our side. That's what lets the model scale with your partner count rather than our headcount. ## How a partnership starts ### A short conversation Tell us what you sell and who you sell it to. We agree the shape of the program, including support boundaries and commercial terms. ### Technical onboarding We set up partner API keys, walk through skinning and the configurator, and hand over the documentation you need to integrate. ### You go to market You sell playback under your own brand, with your interface and your pricing. The player and analytics run on our platform. ### Escalation when it matters Anything your tier-1 cannot resolve comes to us through the agreed escalation path, so a device or DRM problem still gets fixed by the people who build the player. ## The template: a CDN partnership since 2018 Our longest-running reseller relationship is with CDN77, which has delivered Bradmax playback as part of its own offering since 2018. The shape is the one described here: the partner owns the customer and the tier-1 support, and we provide the player, the API and the escalation path. The same model fits regional CDNs, software houses and system integrators that would rather add a proven player to their platform than build and maintain one. ## Who owns what | Criterion | You (the partner) | Bradmax | | --- | --- | --- | | Customer relationship and pricing | Yours | End-customer list price only | | Tier-1 support | Yours | Escalation path | | Branding and interface | Your brand, your skin | Skinning tools and configurator | | Player, DRM, ads and analytics | Delivered to your customers | Built and maintained by us | ## See it and go deeper - [Branded player demo](https://bradmax.com/site/en/demo/branded) - [Player for software houses](https://bradmax.com/site/en/solutions/software-houses) - [Multi-DRM playback](https://bradmax.com/site/en/multi-drm) - [Become a partner](mailto:office@bradmax.com?subject=Bradmax%20partner%20program) ## Frequently asked questions ### What does the white-label model include? The player and the real-time analytics. The player can be rebranded with your logo, colours and a dedicated skin, and the analytics can be embedded in your own interface with an iframe widget. Both are delivered under your brand. ### How does support work for partners? You own the relationship and tier-1 support for your customers; we provide the API, the documentation and an escalation path to the engineers who build the player. That is what keeps the model low-touch for both sides. ### Do you publish partner margins? No. Commercial terms and margins are agreed per partner and stay private. The pricing published on this site is the end-customer list price, not a partner rate card. ### Can we brand the player ourselves? Yes. The online player configurator lets you set logo, colours and a matching skin in minutes, and it can be embedded in your own page so your customers choose their options themselves. If you need a fully custom skin, we can prepare one. ### Can we embed the analytics in our platform? Yes. The analytics run as an iframe widget with predefined views (Dashboard, Audience, Geo, Tech, Content, Top content, Heartbeat) served from our platform with your data, themed to match your interface. That is usually a few days of integration rather than a per-chart build. ## Sources and method - White-label player and analytics Bradmax product pages - CDN77 partnership Bradmax reseller relationship since 2018 ### Become a partner Tell us what you sell and where you need playback. We will walk through the reseller program, the partner API and the support boundaries before you commit to anything.