# Bradmax > Broad-platform HTML5 video player solutions and advanced video analytics tailored for OTT platforms, broadcasters, and streaming services. Bradmax provides highly optimized video playback technologies supporting adaptive streaming formats like HLS, MPEG-DASH, and MS Smooth Streaming. The platform enables businesses to deliver content reliably across Web, Mobile (iOS, Android), and Smart TVs (Samsung Tizen, LG WebOS, Android TV) with built-in integrations for DRM, video monetization, and viewer analytics. ## Products & Solutions - [Bradmax Player Demo](https://bradmax.com/site/en/demo/playback) - Customisable HTML5 cross-platform media player with on-the-fly muxing and robust stream handling. - [Video Analytics](https://bradmax.com/site/en/video-analytics) - Comprehensive analytics system to monitor video QoS, playback performance, and user engagement metrics. - [WordPress Plugin](https://wordpress.org/plugins/bradmax-player/) - Official integration tool for embedding the Bradmax Player directly into WordPress CMS websites. - [All Features](https://bradmax.com/site/en/solutions/features) - List of all Bradmax player features like: Multiplatform Compatibility, Multi-Format Support, Customizable Player Builder, Fully White-Label Ready, Ad Insertion & Monetization. - [VOD & SVOD](https://bradmax.com/site/en/solutions/VOD) - How the player fits VOD and SVOD operators: multi-DRM, ad insertion and analytics built in. - [Software Houses](https://bradmax.com/site/en/solutions/software-houses) - White-label, multiplatform player for software houses that deliver video under their own brand. - [Multi-DRM playback](https://bradmax.com/site/en/multi-drm) - Widevine, PlayReady and FairPlay protected playback on web, mobile and Smart TV, with EZDRM, KeyOS, DRMToday or a custom licence server. - [Smart TV & CTV](https://bradmax.com/site/en/smart-tv) - One web-based player for Samsung Tizen, LG webOS and Android TV, with skin-less mode, Chromecast and AirPlay. - [Dynamic ad insertion (DAI/SSAI)](https://bradmax.com/site/en/solutions/dai) - SCTE-35 live triggers, VAST, VMAP and VPAID, and server-side insertion that an ad blocker cannot strip. - [Flutter playback](https://bradmax.com/site/en/solutions/flutter) - HLS and DASH in a Flutter app with DRM and ads, through the web player bridge proven in production at TISA. - [White-label and reseller program](https://bradmax.com/site/en/white-label) - The player and analytics delivered white-label for software houses, CDNs and platforms, with partner API keys and an escalation path. - [Pricing](https://bradmax.com/site/en/pricing) - Transparent plan pricing: from EUR 99/month including support, analytics, ad insertion and multi-DRM; custom pricing for high volume and white-label. - [Support and SLA](https://bradmax.com/site/en/support) - The default, capped commitment: a 99.9% playback availability target, error response and repair times, and a direct line to the engineers who build the player. Faster, 24/7 terms are agreed per contract. - [Security and trust](https://bradmax.com/site/en/security) - How content and viewer data are protected: Widevine, PlayReady and FairPlay DRM, first-party anonymous analytics, GDPR posture, and a plain statement of the certifications we do not hold. - [Player changelog](https://bradmax.com/site/en/changelog) - Every feature and fix shipped in the player over the last three years, grouped by month and generated from the release history. ## Comparisons & Guides - [THEOplayer alternative](https://bradmax.com/site/en/alternatives/theoplayer) - A buyer's comparison of THEOplayer (Dolby OptiView Player) and Bradmax: pricing transparency, CTV coverage, DAI, DRM, Flutter and support. - [Vimeo alternative](https://bradmax.com/site/en/alternatives/vimeo) - Vimeo alternative for teams that own their delivery: pricing model, DRM, TV apps, DAI, white-label and migration risk. - [Brightcove alternative](https://bradmax.com/site/en/alternatives/brightcove) - Brightcove alternative for mid-market teams: price, scope, DAI, DRM, TV coverage and roadmap risk after the acquisition. - [JW Player alternative](https://bradmax.com/site/en/alternatives/jw-player) - JW Player (JWX) alternative with transparent flat pricing instead of escalating usage tiers. - [Radiant Media Player comparison](https://bradmax.com/site/en/alternatives/radiant-media-player) - Radiant Media Player and Bradmax compared on entry price, pricing model, DAI, analytics, white-label and support. - [Open source vs commercial player](https://bradmax.com/site/en/guides/open-source-vs-commercial-player) - When hls.js, Shaka Player or Video.js are enough, and when DRM, TV coverage, DAI or an SLA change the answer. - [True cost of a video player](https://bradmax.com/site/en/guides/true-cost-of-a-video-player) - What a player costs across open source, flat plans and per-impression pricing, with a worked example and the crossover point. - [State of Playback](https://bradmax.com/site/en/guides/state-of-playback) - How video is watched on the Bradmax network: live vs on-demand, device, browser, connection and watch-depth figures, with the method and its limits stated. - [Migrating from hls.js to Bradmax](https://bradmax.com/site/en/guides/migrate-hlsjs-to-bradmax) - Step-by-step hls.js migration: source configuration, DRM, ad tags, events and UI, with before and after snippets. - [Migrating from Shaka Player to Bradmax](https://bradmax.com/site/en/guides/migrate-shaka-player-to-bradmax) - Step-by-step Shaka Player migration: DASH manifests, DRM licence servers, track selection and TV targets. - [Migrating from Video.js to Bradmax](https://bradmax.com/site/en/guides/migrate-videojs-to-bradmax) - Step-by-step Video.js migration: player setup, sources, plugins, DRM and TV targets. - [Player migration](https://bradmax.com/site/en/migrate) - Player vendor shut down, acquired or repriced? Keep your manifests, DRM and ad tags, change only the playback layer, and migrate in weeks. - [Player migration checklist](https://bradmax.com/site/en/guides/player-migration-checklist) - The step-by-step checklist for replacing a player: inventory, configuration, device retesting and go-live. ## Case Studies - [Case Studies Overview](https://bradmax.com/site/en/solutions/case-studies) - Customer stories and results across Bradmax deployments. - [Allente Case Study](https://bradmax.com/site/en/case-studies/allente) - 100% ad fill rate, faster playback and advanced performance monitoring for a Nordic TV and streaming provider. - [TISA Case Study](https://bradmax.com/site/en/case-studies/tisa) - Reimagining sports streaming: 6 leagues, 2 playback models, Flutter support and reliable multi-device playback. ## Technical Capabilities - Information regarding deployment across Web, Android, iOS, Samsung Tizen, LG WebOS. - [DRM Content Protection](https://bradmax.com/site/en/multi-drm) - Documentation on securing streams using Widevine, FairPlay, and PlayReady via EZDRM, buyDRM, Synamedia, or SeaChange. - [Advertising](https://bradmax.com/site/en/demo/ads) - Implementation details for VAST, VMAP, VPAID, SGAI, and integrations with Google Ads, Freewheel, and Yospace. ## Documentation & Account Management - [Via Iframe Embedding](https://bradmax.com/static/player-doc/embedguide.html#iframe) - Quick and minimalistic integration via iframe HTML code. Player hosted on bradmax, you just point to stream URL for playback. - [Developer Documentation for Web](https://bradmax.com/static/player-doc/) - API references, Javascript library options, iframe embed guidelines, player skin customization, and configuration schemas. - [Developer Documentation for Android](https://bradmax.com/static/bradmax-android-sdk/latest/doc/) - Android API references, SDK and examples. - [Developer Documentation for iOS](https://bradmax.com/static/bradmax-ios-sdk/latest/doc/) - iOS API references, SDK and examples. - [Bradmax Analytics SDK & Documentation](https://bradmax.com/static/bradmax-analytics-for-players/latest/doc/) - API references and configuration, SDK for Shaka player, Video.js, Kaltura, JwPlayer and general HTML5 video player. - [Sign Up](https://bradmax.com/site/en/signup) - Registration portal to create a free or commercial account and manage player configurations. - [Terms and Conditions & Privacy Policy](https://bradmax.com/site/en/privacy-policy) - Bradmax terms and conditions, privacy policy and cookie policy. ## Machine-readable - [llms-full.txt](https://bradmax.com/llms-full.txt) - Full text of every public sales page in a single document. - [sitemap.xml](https://bradmax.com/sitemap.xml) - All indexable URLs with last-modified dates.